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But it is also attempting to compete with YouTube, which already has a massive global presence, and also has a music platform very similar to Spotify, called YouTube Music. Spotify is trying to expand its global podcast footprint generally.

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Netflix is a great example of this since they launched their gaming applications free for subscribers in November 2021. On the other hand, we have witnessed how the gaming industry is a new target for many companies. Also the new Karaoke mode, which is offering a very interesting experience. Two good examples are the Spotify Wrapped phenomenon that allows the creation of shareable pieces for social media. The intention of adding a game to the platform could be for multiple reasons: delivering a more interactive experience, achieving new audiences and allowing people to discover new music.Īlso, let’s remember how Spotify has been trying to give multiple playful experiences to their users.

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They expect to release their full mobile app integration in the near future, even though we don’t have a specific date yet. It is also very popular globally.īy now, Heardle is only available on their website. The idea is also inspired by another popular game called Wordle, published by The New York Times, which is about guessing words. At the end, when the answer is shown, the game will take you to a link on Spotify. The game is simple: you need to guess the name or the artist of some piece by listening to a few seconds of it. This is the first time Spotify purchased a game. People want to choose how they consume your content, so it is not good enough to stick to a single format. With these new trends among these big players, we can see how important it is to diversify your content. Both Netflix and Spotify are looking for strategies to overcome the increasing number of competitors that are growing in the industry. The current scenario is also forcing apps and streaming services to offer different things to their audiences. However, the company has a recent history of expanding to other markets, such as podcasts and audiobooks. We all know that one of the main values of Spotify is discovering new artists and songs (personally I use it for this reason). Already available in the US and Canada, the company is expanding the feature to six new markets (Germany, France, Italy, Spain, Brazil, and Mexico), a daring decision considering that the focus of Spotify is music and audio. In addition to that, Spotify is also growing in the video podcast industry.

The game consists of listening to the first seconds of a song and then trying to guess which song it is.

Last Tuesday, Spotify announced the purchase of Heardle, a trivia game for Music Lovers.